+100 European interviews: what are software partners seeking ?
+100 European acquirer software partners interviews: what are they seeking ? After over 100 partner interviews throughout Europe, we have distilled for you, major learnings to build a strong partnership. In this short article we will highlight: Why value-added services are more important than kick backs How software providers can stand out from their competitors What you should consider, to become a strong partner of your software providers Value-added is more important than money Software providers are seeking for value added services more than higher commissions or margins on hardware sales from their payment partners. Since technology has increased information exchange and reduced transaction costs, production of financial services is being disaggregated. Payment providers need to explore new revenue growth